admin – Frank J. Molina's Design Portfolio

Music Video Production

January 8, 2024January 8, 2024 admin

UI prototypes for retention offers (mobile)

February 17, 2022February 17, 2022 admin

I designed these UI prototypes for mobile and desktop. I supplied mock-ups showing different steps. Finally, I delivered individual assets to the Digital Product team for them to build on the host’s UI and use as a retention offer on a daily basis.

Promotional banners for social media

January 4, 2022February 17, 2022 admin

Animated ad to promote a Christmas Landing Page on socials

December 2, 2021December 2, 2021 admin

This video was part of a set of variants used on an A/B test. Produced on Adobe Animate.

Banners for a community blog

October 13, 2021October 13, 2021 admin

UI prototype for a digital product supplied by The Voice UK

March 23, 2021March 23, 2021 admin

I conceived this UI prototype for a retention offer supplied in exclusivity by The Voice UK.
I created desktop and mobile screens showing all the multiple steps of the user experience including the chair spinning and pop-ups displaying messages.
I supplied them to the Digital Product team first as mock-ups and once they were signed off also as individual assets for them to build on the host’s UI.

Landing page for desktop

March 23, 2021March 23, 2021 admin

I designed this landing page and delivered it to the UX team. The main focuses were to promote a sign-up offer supplied by The Voice UK plus an in-house daily retention game. The customer reviews were added in for structural reasons and also to provide customer reassurance.

UI prototype for a hosted live stream on Facebook

March 23, 2021March 23, 2021 admin

I designed this UI prototype and delivered it to the host in PSD format as required for them to be able to customise their usual live stream app.

Banner mock-ups for a homepage carousel (desktop)

March 23, 2021March 23, 2021 admin

I designed these banners around the structural limitations of a busy carousel header section on a homepage displayed on desktop devices. This banner introduced a new series of hosted live streams on Facebook which helped the company to retain its retail customers during the Covid-19 lockdowns. This also drove new traffic into the website to increase revenue and kept the company going by relying exclusively on its digital side of the business for many months.

Every week there was a new theme for the hosted live streams which carried on throughout 2020 and beyond.

Mobile web banners customised for The Voice UK

March 23, 2021March 23, 2021 admin

I designed this banner as a teaser to announce an up-and-coming partnership with The Voice UK. The banner was displayed on a carousel in the header section of the Buzz Bingo website for mobile devices.

This banner followed the one above and revealed the slogan for the Voice UK themed live streams and identity of the host. These banners comply with the supplier’s brand guidelines and T&Cs.

UX Design of a UI prototype for an eCommerce start-up

August 13, 2019September 17, 2019 admin

UX/UI Design of an eCommerce website for an artisan bakery in Spain. I used Sketch and Adobe XD to design this UI prototype. I’m currently developing the Front-End on a Prestashop installation.

This is part of a 360 project which includes a rebrand with new logo and new packaging.

DIY eco-friendly packaging solution for an eCommerce start-up

August 13, 2019August 25, 2019 admin

I recently designed this DIY eco-friendly packaging & labelling solution for an artisan bakery in Spain selling organic products on their oncoming eCommerce start-up.

The challenge was in splicing all the information and logos in a logical, eco-friendly and cost-effective way with one multi-purpose label showing the company info, another label with the product’s artwork (both for bulk print orders and long-term use) and one more label with the product info to be updated and printed in-house.

The package and labels also had to be compostable, biodegradable and recyclable in order to be consistent with the eco-friendly culture and philosophy of the brand.

This is part of a 360° campaign which includes a rebrand with new logo and their oncoming eCommerce start-up.

Rebrand for an artisan bakery business in Spain

July 13, 2019August 18, 2019 admin

I rebranded Alvaro Artesanos, artisan bakers in Spain since 1890.

I simplified and gave consistency to their brand while preserving their tone of voice.

This rebrand is part of a 360 project which includes design of new packaging and their oncoming eCommerce start-up.

Campaña de Navidad 2016 (BOTB)

February 12, 2019February 14, 2019 admin

Nuestro mayor logro fue la campaña de Navidad 2016 que consistió en un calendario de adviento digital con múltiples premios y ofertas. Con ello alcanzamos nuestra meta de incrementar los ingresos mensuales un 25%.

Advent Calendar Sale - Graphic Design — Diseño de un calendario de adviento para una landing page

Christmas Voucher - FB Post — Cupón de descuento. Banner para un post en Facebook

Anuncio de prensa para revistas del motor. (Ver PDF).

Rebrand/Logo proposal for a hotel chain

November 18, 2018August 18, 2019 admin

This hotel chain which specializes in serviced apartments in the City of London asked me to do a Design test where I had to rebrand their logo.

I presented a brief Brand Manual which can be downloaded here.

Christmas 2016 Campaign – Advent Calendar

October 22, 2018October 22, 2018 admin

The marketing team at BOTB asked me to lead the cretive side of our Christmas 2016 marketing campaign, consisting of an advent calendar with 24 daily prizes. I designed the calendar for a landing page on the company site, short motion clips to reveal each daily prize, creatives with vouchers for social media, gif banners for newsletters, print adverts for motor magazines and also helped scheduling the daily changes updates on our Umbraco site.
We managed to hit the target by increasing our monthly revenue by 25% and raised the bar for future months.