CV

I conceive and deliver visual assets to the Marketing, Digital and CX teams in order to increase conversion rates and customer engagement on our website and social media channels.
I design concepts and themes that provide consistency across similar campaigns and promotions to communicate the brand’s tone of voice.
I customise products for suppliers such as The Voice UK.

Key achievements: I designed multivariate assets, which helped hitting marketing targets set after measuring email and display engagement. We managed projects using Trello.

As the brand guardian I restored the original tone of voice and brand guidelines.
I sourced stock photos and designed banners for email campaigns and landing pages, motion banners for display campaigns on TripAdvisor and The Sun, branded icons for the booking UI and print collateral for events.

Key achievements: Leading the creative side of the 2016 Christmas marketing campaign, which increased our monthly revenue by 25% and hit the million bar.

I offered creative direction, technical advice and produced visual assets for the Marketing, Development, Sales, Operations and HR teams.
I worked across all channels including web, display-marketing campaigns, print collateral for POS and events, adverts for Motor/Sport/Lifestyle magazines and videos for Social Media, OOH screens and mobile app.

Key achievements: I designed and developed the Front-end of a new responsive and cross-platform UI which allowed UK shopping centres to fully schedule their music and message playlists, consequently reducing the need of constant support from our technical team.

I was part of the IT team and took ownership of all the Digital and Print Design, liaising with print suppliers and B2B clients such as Bruin Financial and Elbrus James Group.
I also followed briefs from the Marketing team and designed logos, WordPress sites, landing pages, newsletters and banners for in-house projects and clients including multiple shopping centres across the UK.
I produced PowerPoint slideshows for industry events such as awards galas.
We used Basecamp to manage projects.

Key achievements: Hitting weekly and monthly conversion targets by monitoring A/B tests on their UX and making regular improvements to the UI. We applied the same Design strategy to their other eCommerce start-up My Mundo Sexy (erotic and lingerie).

I joined this international agency to redesign and restructure their multi-language website on WordPress and the landing page of their intranet Qtims.

The other side of their business was eCommerce and I was challenged to take their new brand La casa de té (Health/Nutrition) from conception to delivery. I designed the logo, product brochure, website (Prestashop), banners and info-graphics for their blog and social media channels. I also directed photo shoots of products.

I produced Web Designs for organizations such as Alliançe Française and Training Consulting firms. I designed their websites and optimized the UI and UX of their eLearning platforms.

We designed logos, brand guidelines, print collateral and websites for Tourist Boards, country inns, wineries and food suppliers.

Samples: CI Style Guide / Brochure 1 / Brochure 2

I also had my first experience as a Photographer and Video Editor for a Suzuki motorbike dealershipin Spain.

Working in a team of about seven Designers and Developers I customized and edited Flash templates for more than 30 websites helping traditional businesses in Spain transition from offline to online.

Key achievements: Helping 30+ traditional companies in Spain transition from offline to online business.

Working alongside other Designers and Developers I took briefs from our Project Managers and translated them into offline/online Content and Web Design for eLearning platforms funded by the European Social Fund.