rebrand – Frank J. Molina's Design Portfolio

Rebrand for an artisan bakery business in Spain

I rebranded Alvaro Artesanos, artisan bakers in Spain since 1890.

I simplified and gave consistency to their brand while preserving their tone of voice.

This rebrand is part of a 360 project which includes design of new packaging and their oncoming eCommerce start-up.

This hotel chain which specializes in serviced apartments in the City of London asked me to do a Design test where I had to rebrand their logo.

I presented a brief Brand Manual which can be downloaded here.