The marketing team at BOTB asked me to lead the cretive side of our Christmas 2016 marketing campaign, consisting of an advent calendar with 24 daily prizes. I designed the calendar for a landing page on the company site, short motion clips to reveal each daily prize, creatives with vouchers for social media, gif banners for newsletters, print adverts for motor magazines and also helped scheduling the daily changes updates on our Umbraco site.
We managed to hit the target by increasing our monthly revenue by 25% and raised the bar for future months.
